Creative, Collaborative Campaigns: How Adtaxi Fuels Innovation

Collaboration results in creativity. That’s an important facet of every advertising campaign — it’s not all about data. Adtaxi knows that a healthy dose of creativity is integral for campaign success, and that’s why the company culture facilitates cross-team collaboration and communication that result in fresh ideas. We work with advertisers and businesses across industries, managing roughly 2,600 campaigns monthly, and use historical campaign knowledge to build and optimize successful marketing strategies.

Improving Campaign Performance with Creative Systems

The Adtaxi search team recently developed an automated email flagging system to alert campaign managers of potential performance issues such as pacing concerns, disapproved ads, broken URLs, site suspensions, etc. These emails provide an additional line of defense in monitoring and help boost campaign performance.   by eliminating more manual checks.  This also allows more time for what our campaign managers do best — strategic optimization.

This process was identified and created by one of our own search team members which was then implemented across our organization, where it was quickly adopted and adapted by Adtaxi’s social and programmatic teams as well.

Collaborating Across Disciplines to Get Results

Adtaxi’s Quantum optimization platform started as a collaboration between our veteran sales and ops team members as a method of applying an algorithmic approach to optimizations that had previously been done manually. It started small but brought early success which lead to expanding the solution to a larger subset of campaigns demonstrating tremendous results.

Our product and development teams utilized the initial concept to create a full-fledged optimization tool that’s critical in driving results across our organization.

Incentivizing Innovation with Quarterly Stretch Goals

Adtaxi’s culture of collaboration encourages cross team creativity to further enhance ideas and education.  We support our team members with a quarterly incentive stretch goal program that rewards successful innovations which result in revenue growth, operational savings or contribute to driving brand awareness.

Each quarter, any team member can submit a proposal which is then reviewed by our management team. Approved submissions then must be proved and executed by the end of the quarter. If the goal is met and successful, team members are rewarded with a bonus, as well as recognition throughout the organization for their efforts.

By cultivating creativity in each of our employees, Adtaxi has fueled the innovations that now lead our campaigns. Each day, we combine data-driven insights with professional collaboration to produce maximum results.