Increasing Enrollment with an
Omnichannel Approach
How we helped this community college improve enrollment during a period of steep declines in the higher education market
Case Study
The Challenges
- Review performance of current digital marketing campaigns across all platforms
- Drive interest of newly qualified nursing graduates to an upcoming hiring event
The Solutions
- Leverage programmatic display with a focus on mobile placements
- Improve targeting for specific audiences within targeted geographies
Key Insights
Visibility into post-impression visits was critical to the success of the campaign. While the CTR was on the higher end of the national average, the driver of performance came from view-throughs. Adtaxi and the health system were able to leverage this data to understand who was engaging with their message and to refine targeting accordingly to further focus on newly qualified nursing graduates.
The Results
+ 4,000 post-impression conversions
+6x average eCTR
.07% click-through rate
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