Data Drives Revenue Growth
Customized approach to closed-loop measurement turns data into retail gold
Case Study
The Challenges
- Reorganizing and keeping data segments up to date
- Leveraging value proposition to reach potential customers
- Mitigating costs on high LTV buyers more likely to repurchase
- Steadily grow sales in other core categories
The Solutions
- Advanced activation and attribution leveraged existing CRM data
- Optimized digital media investments for maximum return, generating revenue
Key Insights
Adding the full suite of media into FB’s attribution tool allowed Adtaxi to test different supported attribution models and timedecay windows. While Adtaxi lost MTA measurement when we lost FB attribution, we have greater knowledge within each platform, giving us better optimization capabilities. Segmenting the CRM list into strategic segments helped the client reach new potential customers and mitigate costs on past purchasers with high LTV who would most likely repurchase without heavy retargeting.
The Results
39% increase in in-store purchases
59% increase in total in-store revenue
≈200% increase in ROAS for Mattress/Bedding category
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