This Year’s Top Digital Marketing Predictions
Blog
Jan 01
Many trends that helped you keep that competitive edge in 2023 continue to develop this year, providing essential insights for your strategic planning. With the advancement of AI and the growing desire for human connection, these are the critical trends to monitor as the year progresses. This information is crucial for marketers looking to stay informed and ahead in the digital landscape.
Digital Marketing Predictions To Watch This Year
Digital marketing saw significant changes in 2023, and the same kind of fluctuations are expected in 2024. Here are five of the most promising trends to keep an eye on.
Marketing Automation Through AI
Last year made no secret of artificial intelligence (AI) and how it could change the landscape of digital marketing. Not only did AI begin to create viable text and content, but it also began to produce relatively competent artwork and design. On top of all that, AI marketing automation completely transformed the way companies worked, taking over tedious daily tasks and helping optimize the way data was managed, analyzed, and stored.
Taking advantage of AI-powered tools will be a necessity to stay ahead of the curve. AI-powered chatbots, AI A/B testing analysis tools, and other powerful options are likely to grow in popularity. Just keep an eye on the news, since legal challenges could change how AI is used suddenly as complex cases reach the court system.
Influencer Marketing
In 2024, expect influencer marketing to continue — with a caveat. Rather than turning to major influencers with huge followings, consumers are more regularly looking to smaller influencers for authentic relationships and reviews. Marketing teams can take this even further by having employees become influencers and asking them to share their personal opinions about new products.
Augmented and Virtual Reality
In 2023, augmented and virtual reality were already becoming helpful tools. Immersive technologies will continue to grow in popularity in 2024 as they help with virtual try-on experiences, furniture placement, interior design, and more. For retailers, personalizing the user experience with these tools will be a must moving forward.
Hyper-Personalization
Realistically, consumers are tired of being marketed to and having to be bombarded with hundreds of ads a day. To get through the ocean of ads, many completely ignore them.
How can marketing teams get past the barrier? Through personalization. Hyper-personalization uses AI and machine learning to curate personalized content for consumers. As a result, they don’t feel like they’re being hit with the same ads as others. Even better, the personalized content should have value for those individuals, making them more likely to trust and reference your brand.
User-Generated Content
Getting users engaged is a hot tactic for 2024. How does it work? Users who interact with your brand create content that you can use to generate hype and sales.
How can you get users to generate content about your brand? Try creating hashtag challenges, content contests, or even filters to get your audience talking about you.
What 2024’s Trends Mean for Marketers
Marketers can expect to be kept on their toes as they move rapidly into a world of AI and automation. With high demand for personalization and an abundance of content online, being able to quickly sort through data, make good decisions, and use predictive analytics will be key to surviving, let alone thriving.
You can also expect to see changes in social media, with users more likely to look to lower-level influencers and new, trending platforms for their content. Brands may want to explore getting onto Threads, the rival to X (formerly known as Twitter), and putting together packages for influencer marketing in tighter niches. This year will be all about building connections with your audience, so that’s where the focus should be for your team.
Digital Marketing: What To Expect
2023 set the foundation for the trends we’re seeing this year, but what happens next? It’s expected that you’ll continue to see the evolution of artificial intelligence as well as its integration into many marketing strategies. So, if you can get started with AI today, you’ll put your brand in a great position to thrive and get a competitive edge over those who adopt it later on.
AI isn’t the only thing to focus on. Collaboration is another factor to keep in mind well past this year. People need engaging communications and want to build connections with the brands they trust. Becoming a brand that analyzes its data and reaches the correct audiences with the personalized content they want will help you stay on the path to success well into the years to come.
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