Ways To Engage Users Outside of Social Media

Engaging users is a great way to build a loyal customer base. Today, many people engage users on social media, but if you’re not interested in working with social media or want to place a focus on your own app or website, then there are other ways to reach your audience and get the conversions you want. 

Creating a user-engagement strategy is essential to keep visitors on your website or app. This requires delivering a high-quality user experience. Here’s what you need to know about user engagement and some ideas for how you can keep people engaged with your content longer. 

Understanding User Engagement

Google defines user engagement as the amount of time someone spends on your app or web page in focus or in the foreground. In Google Analytics, the measurement is taken by looking at how long someone is actively looking at or using your app or website, not just whether or not it’s pulled up or open. 

In fact, Google Analytics records the session and the time between specific actions such as when:

-A user navigates to your website or app
-A user moves the app or webpage to the background/out of focus
-Tabs are closed or users navigate away to another screen
-Apps or sites crash

When you use Google Analytics, you’ll find your user engagement metrics, including user engagement, average engagement time, and recently active users, and can use that data to improve your marketing efforts. 

User Engagement vs. Customer Engagement

User and customer engagement are like two sides of the same coin. 

Customers are people who engage with your products and make a purchase, too. Whether it’s online or in person, a customer has to do those two things. 

A user is different because the term “user” just refers to someone who visits your website. They don’t necessarily have to interact with products or make a purchase to do that. A user can become a customer, and a customer could have been a user (and may be again in the future). 

You likely know more about customers than you do about users. With customers, you have an opportunity to collect information such as their name, payment details, or demographic information. 

To engage your customers, you have to build excitement and enthusiasm around your products or services. By doing this, you build your brand and can encourage repeat business. 

“User” applies to a much wider range of individuals coming to your website, which means you may not have the same amount of data as you would for customers. To engage users, you need to have products, websites, apps, and other services that are appealing to them, so they’ll not only engage with them but also potentially convert to customers.

Options To Drive User Engagement Without Social Media

Since you know you’re going to be targeting a wide range of users, it’s important to look into strategies that will keep them engaged and coming back to your website. While many people use social media to do that, you don’t always need to have social media to succeed with users. 

Place a focus on your app or website rather than social media. When a user comes to your website or app, what happens? Do they immediately see the value of your website, or do they quickly “bounce” and head to a competitor? 

Some ways to encourage users to stay on your website or within your app longer include:

-Optimizing your landing pages to be user- and mobile-friendly
-Giving away something for free, such as a free eBook or downloadable content that you can track
-Creating relevant content on your website or blog to encourage repeat engagement
-Improving SEO to boost user traffic and get more people to engage with your page to begin with
-Add images and videos to your site or appCreate user feedback surveys

Building a loyal customer base hinges on effectively engaging your users. While social media is a popular tool for this, it’s not the only option. Optimizing your website or app to captivate users can significantly extend their interaction time with your platform. This increased engagement fosters familiarity with your brand and products, ultimately boosting the likelihood of converting these interactions into paying customers.

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