Unlock the Power of Programmatic Advertising for Your Dealership
Programmatic
Sep 24
If you want efficient advertising, exploring programmatic advertising (software that buys ads and helps plan ad campaigns) can be a game-changer for auto dealers. This automatic process uses customer behavior data to make smart advertising decisions for your dealership.
Programmatic advertising helps you discover new customers, deliver ads at the perfect time to the right audience, stay ahead of marketing trends, and tailor ads based on audience relevance. For example, if your dealership sells electric vehicles, programmatic ads can target potential customers who have shown interest in electric vehicle options online. Remember, waiting for customers to enter your dealership is no longer the only strategy. Programmatic ads expand your reach, ensuring your ads are strategically placed at the optimal time.
Transforming Auto Sales With Programmatic Ads
A decade ago, a customer might have been more limited to their city or zip code in their search for a new car, but far-reaching ads have changed how the auto industry does business. Today, your auto business benefits when you can contact the potential customer who lives three hours away and is looking for a BMW iX M60 All-Electric SUV in blue that you have in stock.
Programmatic ads give you greater control over targeting specific customers for car sales. You can focus on people in particular zip codes, of certain age groups, and interested in specific types of vehicles. This lets you better understand your customers and create a tailored experience for them. Auto industry players who haven’t adopted programmatic advertising are missing out on potential business.
Top Tips for Auto Dealers To Succeed With Programmatic
As digital marketing grows and the technological specs in automobile design deepen, the auto industry will see a growing need to keep up with these changes if it wants to attract and retain customers. Using programmatic ads will help auto businesses use customer data more appropriately and hone in on changing needs. Accepting advertising industry changes now will set you up for success sooner.
Here are key takeaways you can apply to your ad strategy today.
Be proactive. Stay on top of how programmatic advertising changes over time. Attend webinars, read industry reports that highlight successful ad campaigns, and do your research to educate yourself on creating targeted ads. Finally, discover how programmatic ads can re-engage potential car buyers who showed interest but haven’t revisited their search recently.
Know the platforms. More than 70% of advertisers use multiple channels for their programmatic ad strategy. Doing so helps them reach a larger group of potential buyers. That means it’s best to experiment with advertising platforms (i.e., audio, video, CTV, etc.) to find out which platform will deliver the strongest results and bring customers to your site.
Embrace the disruptions to traditional car buying. Upending traditional marketing strategies and replacing them with the unfamiliar can carry risk and feel uncomfortable. But embracing new tools is part of good business strategy—especially since you have a bevy of potential customers sitting on their couch looking for cars.
Keep checking real-time analytics. Programmatic advertising makes changes to your ad campaigns as they go so it’s important to keep up with what the data is telling you. The more personalized your ads are, the stronger the connection and engagement you’ll build with your customers.
Programmatic advertising can revolutionize your dealership’s marketing strategy. It allows you to find new customers, target ads at the right time, and stay ahead of industry trends. By using this smart approach, you can create effective ad campaigns that reach a wider audience and ensure your ads are seen when it matters most.
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