Mobile Marketing: Trends, Predictions, and Tips
Blog
Sep 26
Mobile app marketers must always keep up with the latest trends. From leveraging artificial intelligence (AI) to enhancing personalized marketing content, staying updated is essential in the world of mobile marketing.
Trends To Watch in Mobile Marketing
Top trends in mobile marketing for 2024 include AI, ad tracking changes, and livestreaming. All these have the potential to change the customer experience and how you interact with consumers as a brand.
Artificial Intelligence
One of the most prominent trends for 2024 is the use of AI in marketing and content creation. Using AI, it’s possible to gather data across multiple demographics faster than ever. As a bonus, AI can also help with personalization, speeding up the process, and ensuring the target audiences you want to reach get the right content every time.
AI spans multiple areas of content creation and marketing, so look for its use in:
-Optimization for a range of audiences
-Scaling content with generative AI
-Hyper-personalization, which considers preferences, interactions, behaviors, and what users want
-Text creation with tools such as ChatGPT, leading to content acceleration and reduced costs for highly personalized campaigns
Ad Tracking and Targeting
Tracking and targeting ads are vital for running successful campaigns. Yet, in today’s fast-changing digital world, some brands need help to keep up and connect with their target audiences. However, if your team can work with cohort analysis solutions, you may want to integrate with AppsFlyer SKAdNetworks, or “SKAN.” SKAN lets you optimize your campaigns and is necessary for privacy-focused ad measurement.
Mobile Livestreaming
Mobile livestreaming is essential, as it helps you get in front of your target audiences live and in person. Mobile livestreaming works in real-time, which helps you keep your brand authentic while also sharing your products or services with a global audience. Some popular livestreaming platforms include:
-TikTok
-Facebook Live
-Instagram Live
Top Mobile Marketing Predictions
Mobile marketing trends continue to push forward from 2024 to 2025. Top predictions for the industry include.
Massive Growth in In-App Advertising
According to eMarketer, in-app advertising is continuing to be a major driver of mobile ad spending. It is expected to increase from approximately $165.88 billion in 2024 to $187.78 billion in 2025. Combining in-app ad spending and mobile web ad spending will push overall spending to over $200 billion in 2024, the highest it has been in the last five years.
Personalization and Personal Shopping With Conversational AI
With conversational AI making its way into business workflows, it’s not surprising that it’s also being used to introduce powerful chatbots on websites and create a more personalized experience for consumers. Even better, since these chatbots are conversational, they sound like humans and can answer questions for customers (or potential customers) 24/7. Chatbots improve the customer experience, helping you convert more leads.
The chatbots may become more advanced quickly, with some being primed to work as virtual assistants that can provide product suggestions and help users search for the products they need.
Being aware of current trends like AI, ad tracking and targeting, and livestreaming means it’s time to incorporate them into your strategy. But how do you excel with these trends and prepare for future predictions such as the rise of conversational AI or in-app advertising? Start by investing in AI, preparing for privacy changes, learning about cohort analysis, and integrating with SKAN to measure your ads. Stay ahead with livestreaming, tap into in-app revenue, and invest in chatbots.
These trends are expected to continue through at least 2025. Focusing on them now can help you capture market share and maximize your marketing investments.
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