Key Advertising Tactics that Boost Sales
Use data to drive distribution and improve ROAS.
Strategies to Maximize Profits
Creating an effective marketing strategy can be challenging, especially in today's constantly changing environment. We've identified tactics and strategies that can help inform your choices and boost sales.
Measurement & Attribution
Measurement attribution can help you understand the value of each touchpoint in a customer journey and make better decisions about where to allocate your marketing investments, taking a look at what’s working and what isn’t so you can start to really gain traction with your growth.
Prospecting
Prospecting is an essential step in the sales process, allowing you to identify potential customers who could benefit from your products or services and then systematically communicate with them to help you convert these prospects into customers.
Personalization
Personalization allows you to move away from generic mass marketing and towards customized, tailored marketing messages and provide personalized experiences to current and prospective customers so you increase engagement and boost customer loyalty and retention, and increase sales.
Measurement & Attribution
Reporting and metrics give you a clear understanding of where investments are paying off, as well as which areas need improvement, enabling you to make more informed decisions and maximize your ROI.
As the digital landscape continues to evolve and become increasingly privacy-conscious, it’s important for marketers to adapt their data tracking and measurement tactics. GA4, S2S tracking, and UID 2.0 are some leading technologies that can help ensure accurate and reliable data collection in a cookieless landscape.
Prospecting with Programmatic
Programmatic advertising has become increasingly popular for its ability to provide advertisers with an efficient and cost-effective way to reach their target audience. Programmatic campaigns are powerful tools that can be used to reach customers at every stage of the marketing funnel, ultimately leading to conversions.
Personalization
Personalization not only helps you increase customer satisfaction but can also drive more sales by helping you target your market more effectively. Retargeting is a useful tool for personalizing your marketing efforts, allowing you to focus your resources on people who are already familiar with and interested in what you have to offer. By targeting existing customers or website visitors, you can more easily increase user engagement and conversions.
