Digital Digest
Featured Articles
A/B testing, or split testing, is an essential strategy for marketers to identify the most effective digital assets for engaging audiences and driving conversions. By comparing different variations of emails, ads, landing pages, and more,…
Every customer matters, but returning customers hold a unique value that sets them apart. These loyal customers are vital for business success, and nurturing that relationship takes consistent effort and care. Your customer’s lifetime value…
Navigating the competitive world of ecommerce and retail requires more than just great products; it demands precision, adaptability, and a data-driven marketing approach. That’s where tools like Google’s Smart Bidding and Performance Max (PMax) campaigns…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Around 5.17 billion people in the world use social media, and businesses that can keep up with trends have the potential to reach hundreds of thousands, millions, or more of these active audience members. As…
Personalization is key to reaching your target audience, converting leads, and making sales, which is why 97% of companies deliver personalized experiences. Still, personalization has the potential to backfire when it comes to privacy. Gathering…
Customers go through a journey before they decide to purchase a product or service from your brand. They start with identifying a problem they have, and that begins the process of getting familiar with brands…
