Weekly Digital Breakdown – 3.26.20
Weekly Digital Breakdown
Mar 26
Snapchat Launches Mental Health Resources
People are experiencing a range of emotions as they are being ordered to stay indoors. Stress and anxiety is growing in many as uncertainty remains the only constant. In an effort to help users cope with these feelings, Snapchat released the Here For You in-app tool designed to identify safety resources with an added coronavirus-specific section.
Snapchatters can now easily access content from a range of resources including the Ad Council, World Health Organization, the CDC, Crisis Text Line, NHS, and other partners offering anxiety coping tools as related to COVID-19. A COVID-19 Snap Lens also provides information about ways to reduce the risk of infection.
Snapchat is also expanding Here For You to help with concerns outside the pandemic. Additional mental health and physical exercise suggestions are available for a variety of needs. The company hopes the tool will help the platform continue to contribute to making a positive impact on the user experience.
TikTok Pledges to Help Fight COVID-19
In tough times, many companies are boldly leading by example with unprecedented support for organizations combating COVID-19. TikTok is one of the most recent to donate to the World Health Organization’s (WHO) Solidarity Response Fund to assist with its global effort to prevent, detect, and respond to the pandemic.
The company pledged $10 million to help with various tasks as part of the Strategic Preparedness and Response Plan. TikTok is also contributing by matching employee donations to the WHO, the Red Cross and other relief efforts. This all comes in addition to a $3 million donation to After-School All-Stars to pay for food vouchers and gift cards to be used on food and other essential items children who would normally rely on schools to provide.
Like many others, the company is working to use its platform to promote awareness and community with its commitments and hoping others will do the same.
https://www.adweek.com/digital/tiktok-donates-10-million-to-the-whos-solidarity-response-fund/
Anheuser InBev Helps the American Red Cross
With live sports and entertainment postponed during the COVID-19 pandemic, some large corporations are redistributing those marketing funds for better use. Anheuser InBev announced it will redirect $5 million to the American Red Cross to aid in the fight against the coronavirus pandemic.
In addition, the company will also help identify arenas and stadiums the Red Cross can use as temporary blood drive centers as well as donate air time for related public service announcements. The assistance in locating these facilities is necessary as previously scheduled sites are cancelling due to the pandemic but the need for blood donations is only expected to increase.
Anheuser-Busch continues to prioritize its commitment to people in this crisis. They hope their actions will encourage others to do the same and make a difference in the lives of others.
