2024 Auto Marketing Trends To Watch
Blog
Jul 15
In the digital auto marketing world, 2023 emphasized more personalized content for the consumer. This explored CTV advertising, evolving buyer habits, maintaining a place to leave reviews, and curating social media content. Electric vehicle purchases also increased in popularity last year, which impacted how brands spent their online marketing dollars.
However, many dealers were still wrestling with lower inventory, which meant the consumer wasn’t placing brand loyalty as high on their list as in other years. As inventory and supply chain issues continue to catch up, here are a few marketing trends to watch out for in 2024.
Top Trends in the Auto Marketing Industry
Artificial Intelligence is here to stay
While 2023 introduced AI in a big way, 2024 will deepen AI’s presence by offering personalized content and advertising that keeps the buyer’s preferences in mind. The power of AI lies in how well it can target the user as it learns more about them and overall emotional intelligence. AI will become more advanced as time goes on and 2024 will show that growth.
User-generated content will increase
If it doesn’t already, your social media strategy needs to incorporate user-generated content. While still a fairly new concept, self-made content from your audience has become more of a marketing staple. An easy way is to tap into the world of influencer marketing to see who comments on or follows your brand, who leaves informative reviews for their audience, and who really knows the auto industry. To see an example, check out the Instagram handle supercarblondie, which focuses on the latest car design and technology. You can also find user-generated content by teaming up with adventure influencers. These individuals live in trucks or vans, travel the country, and share their outdoor escapades.
The right content will often focus on a customer’s experience, opinions, how they use your product in their lives, and their take on your company’s authenticity and quality. It’s not just about the products you sell anymore; your business values and authenticity are just as important in this content.
Consumers want videos on social sites
One of the great things about shopping with video content is if they want to see how a favorite brand handles on the road or how roomy one car is over another, the right video can tell that story. TikTok remains a main driver of video growth. And, on par with YouTube and Instagram videos, it’s one of the most popular ways for users to do their research. Using video storytelling to sell products has roots in the Gen Z demographic, thanks to their high social media use and preference to start online when they search for vehicles.
Ways You Can Use These Trends Today
Keeping up with these trends won’t require major changes – just a bit of creativity and strategy. Here are some ways you can take advantage of them and increase your business:
-You can use an AI chatbot to help a customer with their initial inquiry about a particular vehicle. The bot can ask the customer about their needs and wants to narrow it down to the right selection and offer information on vehicle features.
-Come up with a more strategic video content plan. Hiring someone to do this work as your social media content creator means you have someone using the newest tools and teaching you about video. They could create a video content calendar to post things on a regular basis, which increases trust with your viewers.
Videos could include:
-Highlight an auto of the week.
-Highlight an employee’s ‘favorite car’ or ‘favorite memory in a car’ story every so often. The bonus here is the viewer gets to start a personal relationship with your team.
-Create a video of the best-selling car each month.
-Create financial auto tips in video form. These short clips can focus on how to get a good interest rate, things to check on your credit report before coming to the dealership, how down payments work, etc.
Brush up on how to improve your social content by learning about Adtaxi’s solutions to crafting online content.
-Make sure your digital marketing strategy is tailored to your needs in your geographical location. For example, a local auto business in a small, rural Pennsylvania town might not need what Instagram influencer supercarblondie (described above) offers. Adtaxi can help you create a more specific strategy based on what works for your geographical location and demographic.
-You have the potential to use your customer reviews and sponsorships in more creative ways. For example, you could contact a customer who left a review and ask if they’re willing to let you use their quote on your website, or see if they would be interviewed for a 1-minute video spot on your Instagram. Look for these small opportunities.
Auto dealers can look forward to a better 2024 as challenges ease up, but having a solid strategy and keeping up with current trends is key. Digital marketing changes quickly. By staying updated on this year’s marketing trends, you can refine your 2024 strategy and make your brand stand out in auto digital marketing.
Ready to update your digital marketing strategy and build your business?
Our experts are here to help.
