Digital Digest
Featured Articles
A/B testing, or split testing, is an essential strategy for marketers to identify the most effective digital assets for engaging audiences and driving conversions. By comparing different variations of emails, ads, landing pages, and more,…
Today’s consumers are more informed than ever. With just a few clicks, they can compare prices, read reviews, and learn from other buyers before making a purchase. To stand out from competitors, businesses must deeply…
The majority of marketers—87%—admit their companies aren’t fully leveraging their data. Research shows that only 47% of businesses feel they can effectively compete using data and analytics, and a mere 26.5% have successfully built a…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Use market research to gain a competitive edge during the post-holiday season. By understanding your customers’ behaviors and market trends, you can craft strategies that make the most of opportunities like gift card redemptions, returns,…
Any company looking to strengthen customer loyalty and grow as a brand first has to understand how it compares to competitors. What common threads do businesses in your space all share in common? And perhaps…
There isn’t a digital marketer out there who wouldn’t love to save money while boosting conversions. And no marketer wants to watch a failing campaign drag on. But how can marketers gain the insights needed…
