Digital Digest
Analyzing the detailed data found within Google Analytics (GA) can show marketers what products drive the most sales, which audiences respond most favorably to your brand, and where customers tend to fall off the path-to-purchase….
Marketers are continually inundated with news of increasing privacy measures being put into place by major digital players like Google and Apple. It’s no longer enough to just simply prepare for the cookieless world; brands need…
To succeed, marketers need to be forward thinking. As we approach a cookieless world, brands that have been heavily relying on third-party data to guide their ad strategies are in for some major hurdles. To…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
If you’ve ever wondered why some of your marketing campaigns perform better than others, defining an attribution strategy for your digital advertising will be a game changer for your brand. After all, 60% of marketers…
A drastic change in consumer behavior in 2020 continues to push advertisers to adapt to new conditions and innovate how they promote their brand. The new landscape of ecommerce relies on flexible marketers willing to…
Goals that can be measured are goals that can be improved upon. Successful marketing campaigns within your company may vary in purpose and complexity, but key performance indicators (KPIs) are the driving force behind them…
