Digital Digest
In just about every realm of business, it’s known that data is the driving force behind every decision. Marketers utilize data to inform campaign performance; product teams use data to inform new product updates; sales…
Using Ad Customizers to Personalize Your Google Search Ads What are ad customizers? Though we are constantly testing ad copy, it’s not feasible to manually create hundreds of variants to ensure we are showing the…
What In-Market Audiences Are And How To Use Them Search advertisers have an array of audience targeting options at their disposal. They can remarket with RLSA, reach current customers with Customer Match, prospect with Similar…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Using Google Tools To Understand Your Audience As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will…
Customers expect personalization. A well-crafted email with a customer’s first name and a product suggestion related to a past purchase, for example, has become the norm. Research shows 98 percent of marketers believe personalization advances…
To succeed in today’s marketing world, personalization is crucial. Research shows 84 percent of customers say being treated like an individual and not a number is important to winning their business, according to Salesforce. To…
