Digital Digest
As the most widely used web analytics service on the internet, Google Analytics offers website marketers world-class traffic analysis tools at no cost. While enterprise users may wish to upgrade to the fee-based Analytics 360,…
Say goodbye to data brokers and hello to a new way of reaching consumers. On March 28, 2018, Facebook announced it is banning third-party data targeting starting Sept. 30. The announcement sent a wave of…
The path from sales prospect to new customer can often feel like a long and winding journey. In between your customer’s initial contact with your company and the final purchasing decision, many smaller marketing interactions,…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
By: Andrew Ransom“Most ads I see are irrelevant to me.” “Ads aren’t very exciting.” As brand and agency advertisers, we are constantly hearing from users and our clients about poor ad experiences. Ads are being…
Two of the key measuring sticks for advertisers running online ad campaigns are click-through rates and view-through conversions. Of the two, view through conversions are more important to advertisers, yet both metrics are used interchangeably…
Global spending on digital ads is expected to overtake television in total ad spending this year. That’s a first for digital ads. So that means it’s reckoning time for many marketers to truly understand their…
