Digital Digest
The sports marketing umbrella is vast. Ticket sales and live sporting events stand out as the most obvious examples of sports marketing at work, but the term also includes promotional sponsorships, sports broadcast media, branded…
By all appearances, the sweeping privacy updates that so abruptly reshaped the past year in digital media aren’t finished yet. Between Apple allowing iOS users to opt out of advertiser tracking in 2021 and Google…
Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend…
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Over the last few years, there has been rapid growth in digital audio listening. In 2021, it was reported that almost three-quarters of Americans are listening to digital audio every month. With so much digital…
Engaging with sports fans is a unique kind of brand marketing. Millions of sports fans already follow leagues, teams, and players on digital platforms — even if they aren’t very good at the moment — with…
With a pandemic still actively frustrating global supply chains, it’s no wonder retailers are seeking alternative means to remain proactive through another critical holiday season. It’s likely your customers will experience increased pricing, limited selection…
