Digital Digest
COVID-19 has been a challenge to all industries, including digital advertising. Although total ad spending has declined across the board, digital is projected to remain steady or grow slightly. Social listening has been growing throughout…
Back to school shopping has changed significantly in 2020 as compared to previous years. The COVID-19 pandemic has shuttered many in their homes and kept them out of department stores, office supply retailers, and tech…
Higher education institutions are adjusting how they connect with students until normal campus life can resume. While there are still many unknowns, highlighting what your school can offer in-person and virtually gives prospects and parents…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Digital marketing has revolutionized the automotive industry and transformed dealer’s relationships to their customers. Still, one question has remained the same – how do you prove that your marketing efforts are actually leading to increased…
As we enter another major election cycle, voters are getting more information than ever from digital platforms. Americans are researching and interacting with candidates long before the polls, and political parties are quick to utilize…
Understanding your audience in an election cycle is crucial for your strategy. However, narrowing down targeting can feel overwhelming. Casting a wide net may seem like the best approach at first, but taking the data…
