Digital Digest
Recruitment marketers face challenges today that are similar to those faced by digital marketers. With nearly 9 of every 10 American adults on the internet, digital marketers have spent the last few years developing new…
Programmatic RTB is a viable channel at every level of the marketing funnel. It can go out into the wild and find new customers, it can reach users who are in the market for a…
Marketers have known for generations that consumers trust objective editorials more than advertisements, but a recent Time, Inc. study shows that today’s consumers also trust custom content they know is paid for by brands. Marketers…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
If you’re in business, it’s tough to keep marketing buzzwords straight. Right now, “ZMOT” is a hot marketing topic. The Google-coined phrase means “zero moment of truth.” If you’re looking to expand your reach, ZMOT…
If you’re not tracking key performance indicators (KPIs) to determine where your digital marketing efforts are paying off (or aren’t), your campaigns are never going to improve. Without analyzing a campaign’s effectiveness, you’re essentially settling…
On the surface, the untrained eye may see digital marketing campaigns as relatively unchanged over the last few years. But behind the scenes, industry innovators are finding that the old ways of doing things aren’t…
