Digital Digest
Featured Articles
Users’ willingness to engage with brands online depends largely on whether they perceive brands as reflecting their values, priorities, and preferences. When these align, customer loyalty often takes the form of user-generated content (UGC) —…
Social media has revolutionized marketing by reshaping the online shopping experience. When you add a global pandemic into the mix, it’s clear why businesses saw a surge in customer interactions and purchases via social platforms….
“The customer journey” is a phrase that refers to every encounter a customer has with your business. As you market your products or services, your goal should be to move customers smoothly through each pillar…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
While creating your business’s Facebook Page, you’ve likely seen other pages similar to yours featuring a blue check mark. This symbol was once exclusive to the social media accounts of celebrities and big-name brands, but…
Almost every online marketing effort claims to be driven by data. But truly effective use of that data requires more than just a simple dashboard. While data analytics tools are more widely available than ever,…
If you’ve shopped online, you know how impactful a good review can be. When faced with countless options, a business or brand with a five-star rating from hundreds or thousands of customers stands out and…
