Digital Digest
Featured Articles
Over the last three years, most retailers have dealt with changes in the market caused by the pandemic. From issues with the supply chain to changes in the way people work, there are many reasons…
The leap to GA4 draws ever nearer, and along with it comes the need to quickly get marketing departments on board with a host of new tools and reporting features. GA4 caused some initial confusion…
There’s always something new to try in digital marketing, and the variety of available platforms and channels available has created a digital environment where companies can constantly experiment with new techniques and see what resonates…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Perhaps the single most important data point for determining ad campaign success is conversions. Though tracking, attribution, and measuring online and offline conversions may never be 100% accurate, advancements in tracking technology have made following…
This year marks the potential for exciting advancements in digital marketing. Among those changes is the adjustment from a traditional marketing funnel to an omnichannel approach designed to help marketers track and connect with audiences…
Facebook’s Conversions API can reveal much about your online customers, which products they prefer, and how they respond to different advertising messages and formats. The API, designed to answer the continual privacy and operating system…