Digital Digest
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Ecommerce and retail brands are always seeking new ways to reach their target audiences with relevant branded content. Connected TV (CTV) has emerged in recent years as an effective medium for extending brand reach to…
Using relevant data to make marketing decisions sounds like a no-brainer, but even with data’s value beyond doubt, some brands struggle with leveraging data to its full potential. Companies seeking to maximize data for better…
Holiday season 2022 is here, and with it a crucial period for advertisers looking to move products even as economic and supply chain challenges persist. The closing months of the calendar year are generally a…
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How can a digitally-run business earn credibility in the eyes of new customers? Every ecommerce brand looking to introduce itself to new audiences will eventually grapple with this universal marketing challenge — persuading users to trust…
Brands put countless marketing dollars toward introducing their products to new audiences through strategic targeting and other means. But for users, purchasing an item from an unknown source is often a simple matter of checking…
The importance of high-quality product data feeds cannot be overstated. An ecommerce business’s ability to provide accurate, thorough, and relevant product information is key to finding success in online marketplaces and shopping channels. When digital…