Digital Digest
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Move over, Google — Amazon is on your tail. While Google may still be at the top when it comes to search ad revenue, Amazon is quickly rising to meet the challenge. Experts predict Google’s…
What can advertisers today learn about Generation Z, the group of consumers born from 1997 onward, according to Pew Research? By next year, Gen Z consumers age 10 to 22 will make up about 40…
The “Amazon effect” sums up Amazon’s massive success and disruption of the ecommerce industry. As of 2018, the online giant amassed around 50 percent of the total e-commerce sales in the country and earned a…
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When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The details of this year’s Amazon Prime Day still remain a mystery but one thing is for certain, it’s never too early for brands to start preparing for one of the biggest shopping days of…
Today’s e-commerce landscape is more competitive than ever with consumer expectations at an all time high. As a result, retailers are working tirelessly to provide a seamless shopping experience across platforms. For maximum effectiveness, retailers…
Amazon has become a household name, and a growing number of people are coming to the mega e-tailer’s site in search of everything from clothing to grocery items. The site’s success resulted in $72.4 billion…
