Digital Digest
Programmatic advertising is the automated buying of digital advertising. Through the use of algorithms, targeting preferences, and demographic data, programmatic ads optimize campaign effectiveness by delivering the right ads to the right audience. For auto…
Programmatic still works and has a powerful impact on the market but all programmatic is not created equal. Great results require attention to detail when it comes to campaign set up, audience targeting and optimization…
How many times have you found yourself searching for something you need online, but get distracted — the dog barks, the baby’s crying, maybe even a random thought pops into your head and you no…
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The programmatic industry is at a crossroads. In 2020, privacy regulations such as the CCPA and limitations on third-party data surrounding cookies has left many marketers with questions about how to effectively utilize programmatic while…
You’re probably using programmatic in your marketing strategy but what you may not know is that it extends across a variety of platforms including video, Connected TV, and digital audio. Navigating which platforms are best…
Why aren’t our win rates higher?!” “We need to reach more users; try and get our win rates up!” As brand advertisers become more savvy in the world of programmatic advertising, with products ranging from…
