Digital Digest
If you’re not familiar with real-time bidding (RTB), which is a method of buying and selling digital advertising placements, here’s a quick rundown, including how it could help your business. What Is RTB? Much like…
One of the biggest challenges in digital marketing is figuring out how to identify a potential customer online. Retargeting enables an advertiser to show ads to users who’ve been to their website already, but what…
While real time bidding has been widely adopted for over a decade, the concept of real time optimization has been slower to develop. But, there has been some recent and exciting progress. While the auctioning…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Programmatic advertising may be the Holy Grail advertisers have been seeking for decades. It allows you to put your ads in front of only your target customers without paying for people who aren’t potential buyers.In…
Advertising spending by both major political parties in the United States has skyrocketed in 2016. Because of the unpredictable nature of this year’s presidential race, both parties are pouring more money into major media advertising…
TV advertising may soon evolve into something that more closely resembles a growing segment of Internet advertising – a programmatic model that relies more on technology and less on human prognostication to make media buys.
