Digital Digest
Paid search, or PPC, has long been thought of as a lower-funnel solution, and for good reason. Landing that top spot on Google is a prize worth paying for. Sometimes brands will place their paid…
Brands are always on the lookout for ways to reach new audiences, increase campaign effectiveness, and establish their online presence. But when it comes to entirely new platforms, it can be tempting for digital advertisers…
Microsoft Ads recently gave its webmaster guidelines a major refresh for the first time since 2012, providing digital marketers and SEO experts with a new set of opportunities on an often-underutilized platform. While many advertisers…
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It’s never too early to start prepping for holiday campaigns. Brands that haven’t optimized campaigns for voice search yet have the perfect opportunity to incorporate this strategy into their winter planning. During the holiday season…
Digital advertising pros have a great opportunity in 2019 to integrate social media into their Search Engine Marketing (SEM) campaigns to help boost conversions and revenue. Social media strategies have grown to be a key…
Part navigation app and part social media, Waze has the potential to help advertisers reach consumers at critical moments. As marketers navigate options and platforms to increase exposure and connect with consumers in new ways,…
