Digital Digest
Every brand wants to put their advertisement in front of interested customers. Now, Google just made that easier. With a new targeting took, Customer Match, gives brands the ability to target specific customers based on…
Remarketing has been used by online advertisers to great effect in recent years as part of their overall SEM strategy. These ‘reminder ads’ have proven to be an ideal way for advertisers to reconnect with…
Is search engine optimization important for your company’s overall marketing strategy? Of course, it is! SEO is all about positioning a company’s content and ads at the top of search results so more consumers find…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Targeting consumer segments with different techniques can increase conversions by reaching more customers. One example of complementary cross-marketing is the combination of search engine optimization (SEO) and search engine marketing (SEM). Understanding SEO SEO is…
The key to success for a winning search engine marketing (or SEM) campaign starts with using well-researched keywords. Connecting with prospective customers becomes much more difficult when you don’t utilize the proper keywords in your…
The fast-paced world of search marketing continues to grow. A big jump in U.S. search ad spending is expected over the next few years. Research from eMarketer shows a near 25 percent gain in revenues…
