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Basketball viewing during the March tournaments used to be restricted to only the game(s) that were playing on cable at the time. Now, fans have the ability to watch multiple games on various devices while…
It may not be Facebook or Instagram, but Snapchat has its rightful place in the marketing arena. This may be especially true when it comes to brands’ engagement with millennials. From the app’s simplicity and…
–Dynamic Digital Marketing Agency Brings Cutting-Edge Solutions to Leading Social Platform– DENVER (November TK, 2018)—Snapchat has announced the latest addition to its select lineup of strategic advertising partners: Adtaxi, one of the nation’s fastest-growing digital…
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Recently, Facebook announced it was removing more than 5,000 options for ad targeting in an effort to protect users from discriminatory advertising. Paired with Facebook’s spring announcement about the changes in custom audiences, this development…
Facebook is driving yet another advertising innovation with its recent launch of augmented reality ads. These in-feed ads leverage cutting-edge AR technology to make the ad personal and the advertising experience fun. Generally, AR involves…
In [A1] the competitive environment of business marketing, more and more brands are working to adopt a customer-first philosophy. In the past, marketers focused their efforts on boosting revenue or site traffic with flashy ads bragging…
