Digital Digest
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Advertisers spend a lot of energy aiming to meet customers wherever they are — an increasingly difficult task in the era of carefully-guarded data. In-video contextual advertising proposes an elegant solution to this problem, serving pre-roll…
What Is Programmatic Video Advertising and How Does It Work? One of the biggest trends to hit online advertising is programmatic video advertising. Also referred to as addressable television, this type of advertisement allows businesses…
Connected TV (CTV) is more than a flashy new brand awareness tool. Streaming services and their accompanying libraries of viewing options are continuing to expand, making TV more easily accessible via personal devices and the…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Thanks to evolving digital trends and consumer habits, brought about in part by the Covid-19 pandemic, people are increasingly abandoning linear TV and looking to alternative platforms for their video entertainment. While digital ad-supported subscription…
The world changed in 2020 and so did consumer behaviors. As viewers have flocked to video platforms, traditional advertising approaches may be losing effectiveness. YouTube is commanding more attention from marketers in order to move…
Over 34.6 billion people visit YouTube every month, making it the second most popular website in the world. While the streaming giant has been growing for a number of years, YouTube saw significant growth among…
