Facial Recognition – Bethany Hawthorne

This month’s Facial Recognition focuses on Bethany Hawthorne, Director of Strategic Accounts, in St. Paul, Minnesota. Bethany joined the Adtaxi team over 6 years ago and has been an integral part of the company’s growth. She started in a Strategic Digital Account Manager role and has worked to craft and evolve her position as the needs in the digital space have progressed. Through her ability to identify the importance of additional account support with industry expertise, she successfully leads a team consisting of strategists, product specific campaign managers, and coordinators. They are able to find ways to improve client retention through data analysis.

What Bethany enjoys most about working for Adtaxi is the ability to continue to learn and grow in her profession. She gets to be a perpetual student by working with industry leaders who are revolutionizing the space. Although as a child Bethany had aspirations of being an architect, she is putting those building skills to work as she’s helping to redesign her client’s digital marketing structures. Bethany has been instrumental for the company as she continues to push boundaries as a trusted digital consultant for some of our biggest clients.

When not challenging the status quo of the digital space, Bethany has another very important title, Mom. She enjoys spending weekends off the grid with her husband and young sons, Hank and Hoyt, at their cabin. When she can, she likes catching up on a good book or unwinding with a glass of wine after a long week.