How to Recruit for Your Campus Virtually

Higher education institutions have had to adjust how they connect with current and prospective students due to the constant change this year. Despite the uncertainty, it’s still imperative to be communicating during this time, especially for parents and students in the college search process. Highlighting what your school can offer in-person and virtually gives a realistic view of the full college experience as it exists today, increasing interest and enrollment. 

Deliberately ramping up your digital marketing efforts with the right content and messaging on the right channels can help give your virtual recruitment strategy a much needed boost. Staying visible while online consumption is high can help show how you are addressing the changes and differentiate your school in a crowded and fluid market. 

Check out our guide, “Education Marketing: Strategies for Today’s Learning Environment” to learn ways to adapt your communication. We include tactics for engaging audiences, ways to increase interest in your programs, and how to measure success.