Threads: How You Can Make the Most of This New Social Media Platform
Blog
Jul 22
Threads, an app created by Meta’s Instagram team, represents Meta’s answer to Twitter (now X). Threads started slow, but it is expanding into Europe as of December 14, 2023. With that expansion comes an opportunity to grow your brand’s community throughout multiple countries.
With so many social media platforms to choose from, it’s hard to know which one to start with. And, since Threads is primarily a text-and-image-only platform, it may not seem like it has the functionality or potential of powerhouses such as TikTok or Instagram.
However, Threads is constantly improving, and taking advantage of the novelty of this platform now could help you grow your brand exponentially via Threads in the future.
Why Marketers Should Consider Threads
Why add Threads to your social media rotation in 2024? With over 190 million users and 150 million monthly active users, Threads offers a unique opportunity to foster closer connections with your audience. Leveraging this platform can significantly enhance audience engagement, making it a valuable tool for any forward-thinking marketer.
Threads has a large user base and is an alternative to Twitter/X, but retention challenges have made it more likely that only the most loyal audiences will remain. For a brand that can build an engaged audience on Threads, the smaller audience size creates the chance to build more personalized, intimate content than on other platforms.
Threads Marketing Benefits
The major benefit of Threads is that it doesn’t yet have paid advertising. You’ll be building an audience through organic methods that cost you little or nothing at all. As for optimizing your posts? Even if you aren’t sure what kinds of hashtags you’d like to use, users can’t search for them right now anyway.
Until you can invest in paid advertising on Threads, think of it as coming as a pair with Instagram to make the most of your effort. You can link to an Instagram brand page or Instagram Shop account, for example, which will allow you to build your audience while getting your products or services in front of them for conversions.
While Threads is a relatively new platform, it still has the opportunity to be used for powerful marketing. Try these four tips to get ahead of the competition on Threads.
Integrate with your Instagram account
The first thing you can do to make the most of a new Threads account is to integrate it with your brand’s Instagram page. Encourage your audience to sign up to follow you on both accounts. Integrating with Instagram will also help you maximize your sales and online presence until you can use ads on Threads, helping improve your ROI.
Focus on authentic conversations
Threads is largely a text-based platform, so creating conversations should be your priority. Engage your audience with authentic conversations about your products or events happening in the world in real-time. Track your follower growth and keep updated on your engagement metrics to identify ways to keep your audience coming back for more.
Use visual content to capture more views
Threads is similar to X because it allows you to simply write a short update. However, it’s also similar to Facebook and other platforms because it creates space for pictures and videos. Add a photo or video to every post to capture attention and stand out from the feed of text-only content.
Start focusing on the future
Finally, start thinking about the future. Threads is expanding this year, and that means you can take aim at a larger audience in Europe. Additionally, as Threads develops over time, Meta may introduce monetization features. To capitalize on the future of Threads, start by cultivating your brand presence, and then make sure to keep an eye on all platform updates to be ready to take part in new features immediately.
With so many social media platforms available, choosing the right one to begin with can be challenging. Although Threads primarily focuses on text and images, it shouldn’t be underestimated compared to giants like TikTok or Instagram. Threads offers a unique opportunity for more intimate audience engagement. It’s continually evolving, and by leveraging integrations and building a robust follower base now, you’ll be well-positioned to capitalize on future advertising and features as they become available. This approach will prime your brand for success on this innovative social media platform.
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