Digital Digest
Marketers have known for generations that consumers trust objective editorials more than advertisements, but a recent Time, Inc. study shows that today’s consumers also trust custom content they know is paid for by brands. Marketers…
Evan Tennant, Adtaxi’s eCommerce sales manager was recently featured as an ecommerce expert in two articles focused on the luxury shopping category. Private Air asked what happens when ecommerce meets high fashion? “Luxury shopping is defined by…
To thrive in this digital-dependent world, brands must have a strong social media presence. As much as 90 percent of brands are using at least two social media channels, and some industries, such as…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
If your digital ad campaign generates the same click-through rates as the average campaign, then more than 99 percent of people who see your ad won’t click on it. So what’s the point of advertising…
If you’re in business, it’s tough to keep marketing buzzwords straight. Right now, “ZMOT” is a hot marketing topic. The Google-coined phrase means “zero moment of truth.” If you’re looking to expand your reach, ZMOT…
Is this video campaign working? Since the inception of the video advertisement, this is the most common question asked. Results vary from company to company based on what your objectives are for the video. KPIs,…
