Digital Digest
Featured Articles
If you’re in business, it’s tough to keep marketing buzzwords straight. Right now, “ZMOT” is a hot marketing topic. The Google-coined phrase means “zero moment of truth.” If you’re looking to expand your reach, ZMOT…
Is this video campaign working? Since the inception of the video advertisement, this is the most common question asked. Results vary from company to company based on what your objectives are for the video. KPIs,…
If you’re not tracking key performance indicators (KPIs) to determine where your digital marketing efforts are paying off (or aren’t), your campaigns are never going to improve. Without analyzing a campaign’s effectiveness, you’re essentially settling…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
For companies doing multichannel marketing, there may be one person who focuses on in-store signage and print ads, one who writes blogs and e-newsletters, another who works on the website, and yet another who works…
Today, 77 percent of Americans own smartphones, half own tablets, and about 80 percent own a desktop or laptop, according to a 2017 Pew Research Report. With such a wide variety of devices on which…
Programmatic advertising may be the Holy Grail advertisers have been seeking for decades. It allows you to put your ads in front of only your target customers without paying for people who aren’t potential buyers.In…