Digital Digest
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Social media is exploding as a leading business advertising platform, but many marketers are still uncertain if their social media efforts are paying off. Social media spending is expected to make up 20 percent of…
TV advertising may soon evolve into something that more closely resembles a growing segment of Internet advertising – a programmatic model that relies more on technology and less on human prognostication to make media buys.
Your team may create the best content in your category, but who’s measuring its effectiveness? It’s time to get started using analytics tools to assess your content marketing efforts. Find some of the best ones…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Remember when skeptics thought social media was a fad? Social media marketing is significant today, and even more so tomorrow. 90% of young adults ages 18 to 29 use social media (compared to just 35% of…
The Right Message to The Right User at The Right Time Adtaxi’s methodology merges relentless focus with its clients’ real-world understanding of how their customers make purchasing decisions. By anticipating where customers are likely to…
With Valentine’s Day just around the corner, it’s a sweet time to think about why people like and unlike brands on Facebook. The holidays are a unique time to grow your relationship with customers and…