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The phrase Account Based Marketing, ABM, was coined in 2004 by ITSMA, though many B2B companies have used it for years in one capacity or another. In fact, according to Matt Senatore, Research Director at…
The phrase Account Based Marketing, ABM, was coined in 2004 by ITSMA, though many B2B companies have used it for years in one capacity or another. In fact, according to Matt Senatore, Research Director at…
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