Digital Digest
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At first glance, rising inflation and a potential economic recession might make marketers nervous about the health of their ad budgets. Businesses tend to pull back on marketing efforts and divert funds to other operations…
Applying first-party targeting to digital campaigns provides colleges and universities with a reliable formula for using current students and alumni to drive future admissions. Every college and university has a goldmine of first-party data at…
Navigating an all-new UI takes practice, even with one designed to be as intuitive as Google’s newest analytics platform. Advertisers should continue to familiarize themselves with a few of Google’s key upgrades, both to the…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Digital Marketing Firm Adtaxi Introduces TikTok for Business DENVER, CO (August 29, 2023)—Adtaxi, one of the country’s fastest-growing digital marketing agencies, today announced a new social media offering for their clients: TikTok. The popular short-form…
GA4 has a lot to offer when it comes to collecting user behavior and conversion data. Among GA4’s most powerful features is the ability to create what Google terms custom “events,” which enable advertisers to…
Improving online data privacy has been a goal of Google for a while, which is why the company developed the Privacy Sandbox initiative. The initiative is just a few months away from implementation and Google…
