Digital Digest
Marketers are always looking for the sweet spot between ad personalization and data privacy. With new privacy regulations impacting several go-to digital targeting techniques over the past few years, contextual targeting has reclaimed its place…
The increasing popularity of social commerce makes social media one of the most important components of an omnichannel marketing strategy. Considering the amount of research, budget, and time that goes into creating optimal social media…
Video was once seen as an expensive strategy only used by large companies with deep marketing budgets. But now, everyone from professional videographers to smartphone users can create high-quality videos to be used in professional…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Video marketing is a vast landscape that includes everything from seconds-long TikTok content to 1-minute tutorials to hour-long webinars. But beyond video length and message intent, marketing professionals must also consider the value of creating…
Social media plays an important role in today’s digital marketing campaigns, and savvy marketers must use every possible advantage to capitalize on the medium’s popularity. Good social media strategy goes beyond creating eye-catching visuals, using…
We talk a lot about meeting your customers where they are online, but what does that mean exactly? For digital marketers, finding the natural connection between a specific audience’s online activity and their potential interests…
