Digital Digest
It seems like everyone is shopping online. Considering that global retail ecommerce sales topped $4.9 trillion in 2021, it would be hard to argue otherwise. But for all the money spent and comparison shopping we…
Every brand needs a strategy in place to effectively connect with its customers. In an age flooded with personal devices and easy digital access, the opportunities to interact with users on a personal level are…
Anyone striving for ecommerce success knows how crucial an optimized data feed is to running a thriving online business. While we’ve busted common myths and offered advice on how to improve your data feed, there’s…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Marketers use conversion rate optimization (or CRO) to boost the efficiency of their existing digital strategies. The aim of any CRO campaign is to take an audience already in the sales funnel and amplify the…
Marketers are always looking for the sweet spot between ad personalization and data privacy. With new privacy regulations impacting several go-to digital targeting techniques over the past few years, contextual targeting has reclaimed its place…
The increasing popularity of social commerce makes social media one of the most important components of an omnichannel marketing strategy. Considering the amount of research, budget, and time that goes into creating optimal social media…
