Digital Digest
What Is Programmatic Video Advertising and How Does It Work? One of the biggest trends to hit online advertising is programmatic video advertising. Also referred to as addressable television, this type of advertisement allows businesses…
Over the last few years, there has been rapid growth in digital audio listening. In 2021, it was reported that almost three-quarters of Americans are listening to digital audio every month. With so much digital…
Engaging with sports fans is a unique kind of brand marketing. Millions of sports fans already follow leagues, teams, and players on digital platforms — even if they aren’t very good at the moment — with…
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When companies first began using social media, the main focus was to establish brand identity. While this remains an important component of social media — especially for businesses — the medium’s evolution to include organic…
The market for both new and used vehicles is a hot topic. The average used car price grew by nearly $8,000 in just 12 months last year, and with demand for vehicles still on the…
Whether you fully realize it or not, video plays a huge role in our daily lives. Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products,…
