Digital Digest
There’s a constant struggle in marketing between providing users with relevant, useful ads and overstepping the bounds of privacy. For years, third party cookies have played a central role in helping brands create targeted, personalized…
Traditional marketing still has value in an increasingly online world, but digital marketing’s growth has shown those tried-and-true methods aren’t necessarily the best way to reach your target audience anymore. Considering that 93% of consumers…
Digital marketers know that curating informed, specific audience segments goes a long way in making the most of their budgets. But what if there was an additional way to look at audience data and make…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
It’s natural to apply the wait-and-see method to any new marketing strategy, especially when budgets are tight. So it’s understandable if some marketers haven’t fully investigated digital audio advertising yet. However, it’s time to embrace…
With new platforms performing well alongside the tried-and-true, social media continues to evolve rapidly on a global scale. Case in point: nearly 4.5 billion people worldwide use some form of social media, and the average…
Targeting is a core component of the digital marketer’s daily responsibilities. Refining the techniques used to locate a specific audience online, presenting this audience with the right ads at the right time, and ultimately guiding…
