Digital Digest
Roku Helps SMBs Tap Into Connected TV Audiences Roku is expanding its ad offerings by becoming the first streaming TV app available on Shopify. Now conveniently positioned where many small businesses control their ecommerce efforts,…
The COVID-19 pandemic propelled ecommerce to unprecedented heights: a whopping $861 billion was spent online by U.S. consumers in 2020. According to a recent forecast from eMarketer, that figure will grow to $933 billion by…
Instagram is Ringing in the Holiday Szn Believe it or not, the holiday shopping season is now upon us. To help marketers prepare their social strategies, Instagram has released a new guide with ways to…
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When used correctly, first-party data allows retailers to thrive on and offline by providing more relevant, personalized, effective ads to users across all marketing channels. But, according to nearly two-thirds of marketing executives, applying these…
Google Adds Historical Query Data for Impressions Without Clicks Google has updated their search reports to include historical query data that received impressions but no clicks. Previously, only searches that received clicks were reported on…
The COVID-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing strategies quickly became the focus for brands…
