Digital Digest
Analyzing the detailed data found within Google Analytics (GA) can show marketers what products drive the most sales, which audiences respond most favorably to your brand, and where customers tend to fall off the path-to-purchase….
Developing a complete marketing plan on your own takes time, and generally includes a few stumbling blocks along the way. Experience in digital marketing goes a long way toward avoiding potential pitfalls and providing your…
The COVD-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing quickly became the new normal as brands…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
With more kids returning to full-time, in-person learning this fall, brands are gearing up for inevitable changes to the back-to-school shopping season. Fall 2021 is expected to see fewer in-store purchases and more attention paid…
Users have come to expect personalized marketing messages — ads that not only cater to their specific product preferences, but appeal to them as individuals. Successful marketing personalization means using your brand’s available data to…
The countless items left abandoned in digital shopping carts each day have long been considered something of a necessary evil in the world of ecommerce. According to some estimates, nearly 70% of potential online sales…
