Digital Digest
Featured Articles
The COVID-19 pandemic threw the world a curveball this time last year, requiring entire industries to adapt faster than ever before to keep up with consumer needs while working from home offices under uncertain circumstances….
If you’ve ever wondered why some of your marketing campaigns perform better than others, defining an attribution strategy for your digital advertising will be a game changer for your brand. After all, 60% of marketers…
Marketers work hard to make digital content shareable and shoppable, but no campaign even gets off the ground without first being visible. Search engine optimization (SEO) refines how easily-discoverable your content is to relevant searches…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Ecommerce is a catch-all term for the buying and selling of goods over the internet. This simple concept has changed how entire industries do business, be it retail goods, B2B sales, subscriptions, or services. The…
Cord-cutting and the shift to Connected TV (CTV) are on the rise with no end in sight. Many advertisers know it’s a necessity but with users unable to click on the ads due to the…
Programmatic still works and has a powerful impact on the market but all programmatic is not created equal. Great results require attention to detail when it comes to campaign set up, audience targeting and optimization…