Digital Digest
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Google Adds Historical Query Data for Impressions Without Clicks Google has updated their search reports to include historical query data that received impressions but no clicks. Previously, only searches that received clicks were reported on…
The COVID-19 pandemic forced a sea of change in the way companies market themselves and their products. With the accelerated rise in ecommerce and remote shopping, digital marketing strategies quickly became the focus for brands…
Facebook Bug Results in Uncounted Conversions On August 30, 2021, Facebook alerted advertisers and tech partners that a bug had been identified in their system earlier in the month. Conversion metrics for iPhone 12 users…
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With so much business being conducted online, having a social media presence is a must for brands of all sizes. While social media has become an essential way for businesses to promote themselves, its ability…
Cannabidiol (CBD) in all its various forms is growing more commonplace with everyday internet users seeking relief from aches, pains, and mental strife. While marketing CBD products on social media platforms has long been a…
Whether you’re building a digital marketing playbook from scratch or refining your current process for growth, there are a few foundational components every brand should be aware of when taking on the digital marketplace. Here’s…
