Digital Digest
YouTube Improves Shoppability YouTube is expanding its TrueView for action ad capabilities by adding product selection. Ecommerce advertisers can now make their ads more shoppable by adding product images under ads to drive consideration and…
As we enter another major election cycle, voters are getting more information than ever from digital platforms. Americans are researching and interacting with candidates long before the polls, and political parties are quick to utilize…
Facebook Researches Chatbot Data As Facebook continues their efforts to refine digital storefronts with Facebook Shops, they are also expanding their efforts to understand how to improve the customer experience. Facebook researchers are examining how…
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Understanding your audience in an election cycle is crucial for your strategy. However, narrowing down targeting can feel overwhelming. Casting a wide net may seem like the best approach at first, but taking the data…
Google Introduces Voice Payments Google is taking touchless payments one step further with the pilot program of Voice Match. Users will be able to verify their identity through their voice when making purchases with Google…
It’s no surprise that politics is getting social. As Americans become increasingly more polarized with their stances, they are also more willing to voice their opinions and seek out like-minded people to discuss important issues….
