Digital Digest
In today’s vibrant eCommerce world, shoppers find and purchase products in thousands of different places using multiple devices. Brands that adopt an omnichannel approach know that it is critical to provide consumers more ways to…
Searching For Answers On Google Over the weekend, many SEO experts noticed significant changes in Google search results and what seems to be adjustments in the ranking algorithms. While still unconfirmed by Google, major fluctuations…
Google’s Smart Bidding offers a number of automated bidding strategies that leverage machine learning to optimize bids for conversion. Automated bidding can help account managers save time and focus on strategy, creative, and other marketing…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Facebook Updates Its Audience Network Time is running out for advertisers utilizing Facebook’s Audience Network. As of April 11, 2020, Facebook will no longer provide this offering as they focus on other formats across mobile…
What Are Smart Shopping Campaigns? Most eCommerce retailers have probably used Google Shopping campaigns to promote their inventory online, but may not have tested Smart Shopping. These campaigns combine insights from Google and retailers to…
Google Redesign a Work in Progress As privacy regulations ramp up, Google is at the forefront, trying to help advertisers continue to reach consumers via paid marketing. In January, the company began experimenting with a…
