Digital Digest
What In-Market Audiences Are And How To Use Them Search advertisers have an array of audience targeting options at their disposal. They can remarket with RLSA, reach current customers with Customer Match, prospect with Similar…
YouTube Alters Ad Policy As big tech continues to find itself under a microscope in terms of the privacy of user’s personal data, YouTube announced plans to discontinue ad targeting to videos geared toward younger…
Using Google Tools To Understand Your Audience As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Kellogg’s Goes Back-To-School As students begin to head back-to-school in the upcoming weeks, with it can come a mix of emotions. Excitement for a fresh start and seeing friends is often overpowered with feelings of…
In 2019, employment in the United States experienced staggering growth. By May, 156.8 million Americans were employed resulting in a record low unemployment rate of just 3.6 percent. With the majority of job seekers fully…
Disney Bundles Streaming Services The launch of the much anticipated Disney bundle, which includes Disney+, ESPN+ and Hulu’s ad-supported platform, has been given an official starting date of November 12, 2019 and excitement is growing….
