Digital Digest
It may not be Facebook or Instagram, but Snapchat has its rightful place in the marketing arena. This may be especially true when it comes to brands’ engagement with millennials. From the app’s simplicity and…
Google Analytics is a gold mine for marketers — a very large gold mine that can provide vast amounts of data to analyze. Breaking down that data and applying it to data-driven marketing decisions can…
Digital marketing had a tumultuous time in 2018. Technology moved into new areas for growth over the past year that affected the way we shop, communicate, and live. From the growth in artificial intelligence and…
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Artificial intelligence is now playing a greater role in capturing and developing relationships with consumers, and machine learning is one field of AI that has marketing potential to harness. To truly understand machine learning’s potential,…
During the holidays, consumers have the spending spirit. Americans’ holiday spending in November and December (excluding automobiles, gasoline and restaurants) has risen between 4.3 percent and 4.8 percent in 2017, for a total change of…
Since 2016, native ads have been the darling of the online publishing industry, showing double-digit growth year on year. Digital research firm eMarketer forecasts that spending on native ads will eclipse $33 billion this year….
