Digital Digest
Part navigation app and part social media, Waze has the potential to help advertisers reach consumers at critical moments. As marketers navigate options and platforms to increase exposure and connect with consumers in new ways,…
Recently, Facebook announced it was removing more than 5,000 options for ad targeting in an effort to protect users from discriminatory advertising. Paired with Facebook’s spring announcement about the changes in custom audiences, this development…
More than 80 percent of all digital display ads in the U.S. will be purchased this year through automated channels, according to eMarketer. One area that’s exploding with ad spending in this direction is on programmatic…
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DENVER (October 17, 2018)—Hear, hear! Adtaxi—one of the nation’s fastest-growing digital marketing agencies—is the winner of this year’s Digiday Worklife Award in the category of “Most Passionate Employees at an Agency.” Presented annually, the Digiday Worklife…
Where targets live, work, shop, and are willing to travel to obtain a particular product or service all play an important part in how advertisers market to them. That’s why advertisers need to harness the…
Today’s digital media advertising opportunities are more niched, numerous, and fragmented than ever before. Key target audiences are scattered on streaming TV outlets, online video sites, social media platforms, cable TV and elsewhere. The goal…
