Digital Digest
Where targets live, work, shop, and are willing to travel to obtain a particular product or service all play an important part in how advertisers market to them. That’s why advertisers need to harness the…
Today’s digital media advertising opportunities are more niched, numerous, and fragmented than ever before. Key target audiences are scattered on streaming TV outlets, online video sites, social media platforms, cable TV and elsewhere. The goal…
Native advertising is more powerful than you may realize. This form of advertising is like a chameleon — a piece of advertising that seamlessly fits into its environment, whether that’s social media, a video channel…
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In recent years, mobile phone screens and desktop monitors have taken advertisers’ attention away from running campaigns on the family TV. With more people cutting the cable cord and relying on internet streaming for programming…
Google may be the dominant search engine, but for advertisers looking to reach diverse audiences, there’s more to search than Google alone. Microsoft’s Bing search engine offers advertisers alternative options that might be right for…
Facebook is driving yet another advertising innovation with its recent launch of augmented reality ads. These in-feed ads leverage cutting-edge AR technology to make the ad personal and the advertising experience fun. Generally, AR involves…
